Wednesday, October 17, 2007 by Mike.

Buildingcredibility.com has released the new market report. It targets the fastest growing city, Boise Idaho and the surrounding Treasure valley with hard data related to the real estate market and new construction. Contains insightful charts detailing the trends. [link]

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Monday, October 15, 2007 by Mike.

BOISE, Idaho – In breaking news, we have learned that consumers who are looking to install home theaters and other home automation systems have been set free! Until today, individuals and businesses interested in implementing these types of technology into their homes or offices were being held at the mercy of audio and video dealers.

Understandably, each merchant is only interested in selling the equipment which they carry. They always claim to have the perfect solution when a customer explains their needs. If each dealer claims to have the best solution and they all sell different components, which one is right and which ones are leading the customer astray? This has been the puzzle with no solution – until now, that is.

A new company, Digital Authority, is stepping in on behalf of all buyers to clear the air. Founders Mike Martoccia and Randal Nelson (photo right), have built an independent consulting practice aimed at providing all consumers with unbiased recommendations. Because they are not affiliated with any manufacturer, distributor, dealer, or installer, they are free to work only in the best interest of their clients.

“We have built a number of service packages to help our clients no matter where they are in the buying process” stated President Mike Martoccia. “Whether you are upgrading your current system or building a new house and want to make sure it is capable of handling future technologies, we are able to help.”

Martoccia went on to state that Digital Authority also has a suite of services aimed at builders and developers. As the housing

market has slowed; builders are finding that homes offering low-voltage technologies are more exciting to buyers. They can also help home buyers concerned with ‘green’ solutions.

There can be little doubt that the local market will embrace the services Digital Authority is offering. My next question was about their fees. “Our preliminary research has shown that less than 15% of current technology owners ended up with a system that met their needs” said Nelson. “Many were sold systems which fell short in a number of critical areas while more than half were oversold. It is almost always less expensive for buyers to hire us and get the right system, than it is to buy the wrong system and then pay someone else to come fix it.”

To learn more about Digital Authority and the services they offer, you can visit their website at www.MyDigitalAuthority.com or call them at 208.377.7102.

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